Strategic Design for better product decisions
I am Péter Czakó Product Design Strategist.
I'm an independent Product Design Strategist helping organizations turn product strategy into products people actually use — through strategic design and service design.
By combining strategic design, service design, and product thinking, I help leadership teams reduce uncertainty, align stakeholders, and make better product decisions.
Most product failures aren't design problems — they're decision problems. I help leadership teams fix that.
Highlights
strategy 12 years
design 12 years
Leadership 8 years
design 18 years
design 14 years
How I help
- Clarify product vision and direction
- Align leadership teams around product decisions
- Lead product discovery and strategic research
- Design and facilitate stakeholder workshops
- Translate business strategy into product opportunities
- Reduce delivery risk before development starts
- Build bridges between business, product, and design
- Use AI-native workflows to move from insight to prototype faster
Industry
experience
Years of experience across finance, telco, media and startup environments, solving complex challenges through thoughtful digital products.
Banking 5 years
newtech 6 years
Projects
Have a look at some of the projects I’ve worked on. Clients vary from finance to tech companies and startups.
-
OTP Bank Corporate Platform
Corporate netbank redesign
-
K&H Multibank
Corporate netbank redesign
-
OTP SME lending
Online lending for businesses
-
Erste Bank SMilE
Redesign of the corporate lending system
-
OTP eBIZ SME finance mobile app
Digital financial assistant, invoice and netbank for SME companies on mobile
-
OTP eBIZ
Netbank & corporate finance manager
-
K&H Digi mortgage
Mobile app design
-
OTP Bank chatbot builder
Chatbot builder design
-
Monopoly Digital wallet
Financial & payment app
-
Genertel insurance portal
Usability facelift & redesign
-
OTP Albania
Mobile app design
-
Vodafone retail redesign
Service design project
-
Telenor Rebranding
Digital brand identity redesign
-
RTL KLUB
Portal and editorial area redesign
-
Magyarnarancs.hu
Redesign, design system
-
Magyarhang
hang.hu portal redesign, webapp design, design system
-
B120 Life Tresor
Legacy management application
-
FOOB.net
Social food delivery network
-
trcklog.com // startup project
Sport community for trackloggers
-
tabble®
Tablet-based digital service for restaurants
-
WorkIn'
GPS based employee tracker
Typical
Engagements
Product Discovery
Helping organizations understand what should be built before delivery starts.
Strategic Design
Connecting business goals, customer needs and product direction.
Executive Workshops
Facilitating alignment between business, product and design teams.
Fractional Design Leadership
Supporting organizations that need senior strategic design capability without building an internal leadership role.
